Journal · Local SEO · 2026-10-30
Local SEO in Eastern Kentucky: how the map pack really works
Why some businesses show up in the top three on Google Maps, and the practical steps that move you closer.
Relevance, distance, prominence
Google says local results are based on three things: how relevant your business is to the search, how far you are from the searcher, and how prominent your business is. You cannot move your building, but you can control relevance and prominence.
Relevance: say exactly what you do
Accurate categories and services on your Google profile, and a dedicated page on your website for each important service, tell Google precisely which searches you deserve to appear for.
Prominence: reviews, links, and consistency
Real reviews, mentions on local sites and directories, and a consistent name, address, and phone number across the web all build prominence. So does a website that is fast, well-structured, and actually useful.
Paint Creek Technologies builds websites and optimizes Google Business Profiles for Eastern Kentucky businesses. Get a free site + Google review.